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Valentino revived, it was also rescued by the designer

  • December 18, 2018
    Valentino, which was originally known for its high level, has also begun to take to the streets to see the rivet shoes that are popular on the streets and in the circle of friends.

    Fake Discount Valentino Bag has become another luxury brand of 1 billion euros.
    For now, this news is not too unexpected, but a decade ago, Valentino became a veteran, old-fashioned, old-fashioned, old-fashioned, old-fashioned Italian luxury brand. .

    A brief review of the historical nodes of Valentino in the past 20 years:
    -In 1998, founder Valentino Garavani sold the brand to the Hdp Group and in 2002 changed to the Marzotto Group;
    - In 2004, the Valentino Group lost $44 million;
    - 2007 founder Valentino Garavani retired;
    -In 2008, MariaGraziaChiuri and Pierpaolo Piccioli began to be the creative of the brand's full line of products until now. Before becoming a full-line creative director, Chiuri and Piccioli came along from accessories designer and Red line designer.

    The appointment of the two creative directors cannot be said to be the node for the Valentino brand to start to recover. After all, when the original CEOMicheleNorsa took office, a series of efforts were made, but MariaGraziaChiuri and Pierpaolo Piccioli added the young and fashionable elements while maintaining the original tone of the brand. Only then, it really returned to the forefront of the fashion stage.

    The fall/winter 2010 collection can be said to be the key point of Replica Valentino Handbags. The season's ready-to-wear attention has surpassed Gaoding for the first time. It is important to know that Valentino was originally a brand famous for its high definition. The probability of seeing it in the red carpet star is much higher than other life. Scene. But that season's rivet high-heeled (flat-bottom) shoes, also known as Rockstud, became a must-have for street shooting, and almost all of the fashionistas' shoe cabinets will be paired.

    Last year, when the major media counted the hottest items of the year, they would not forget Valentino's rainbow bags and camouflage series. Accessories have become the biggest category to save Valentino. In terms of data, sales of accessories contribute about 50%, while women's ready-to-wear is about 30%, and the rest include men's wear and high sales of only 20%.

    In addition, Mayhoola, the private equity fund of the current Qatar royal family, is constantly investing in its retail network. Between 2013 and 2015, Mayhoola invested $275 million to $330 million to build Valentino's own retail operations, such as opening new stores (especially flagship stores), improving wholesale channels and allowing Valentino to enter more High-end boutique. In addition, the product development has been intensified, and the menswear series has begun to revive after the arrival of the two creative directors.

    Valentino is another classic example of the rejuvenation of luxury brands. We have written about the high-end business of luxury brands. Gaoding itself does not make money, and the sales generated only account for 1% of the Luxury Fake Handbags Market. Although Valentino, known for its high level, has always been loved by the carpet stars, the consumers who took out the wallets did not get replaced, and Chiuri and Piccioli gave the young people what they wanted.

    According to the latest financial data, Valentino achieved 48% sales growth in 2015, reaching 987 million euros. According to brand forecasts, double-digit growth will continue until the end of fiscal 2016. In contrast, Valentino has only just begun to make a profit in 2011, with sales of only 370 million euros in 2012, less than half of what it is today.

    At the same time, the news that Valentino will be listed in the second half of last year has been confirmed by the Rome branch CEO StefanoSassi, but the listing plan needs to be long-term, at least until next year.