It has been another successful Summer Olympics for Team USA, which handily leads the medal standings. Now come the interesting questions for corporate America. Will Michael Phelps, who has a new family, be motivated to cash in? Which company will win the Simone Biles sweepstakes? Will Katie Ledecky, Simone Manuel and Sydney McLaughlin be lured from school for a financial windfall? Here are my rankings of the endorsement prospects for U.S. Olympic standouts:1. Michael Phelps, swimmerAlthough he might be retired, he firmly established himself as the greatest Olympian of all time. Phelps, who has 23 Olympic gold medals, doesnt love making speeches, long the bread and butter of Olympic champions. But he can clean up for years at corporate events. Under Armour couldnt go all out with its marketing of Phelps during the Games, but it will be interesting to see how big they can grow him. Something to watch might be his swimwear partner, Aqua Sphere, trying to grow the MP logo and signing swimmers to deals to compete against Speedo and Arena.2. Simone Biles, gymnastThe most golden gymnast in a single Olympics with four golds, Biles has a chance to make a mint. Expect her representatives at Octagon, which also represents Phelps, to sign four-year deals that will take her beyond the 2020 Games in Tokyo. Companies have been leery about throwing too much future cash at American gymnastics stars because theres always someone new four years later, but Biles dominance in Rio will help alleviate that. Dont expect Procter & Gamble, Hersheys or Nike to give up what they already bought in Biles, who has 2.5 million Instagram followers.3. Katie Ledecky, swimmerPhelps or no Phelps, Ledecky is the most dominant swimmer in the world. She is going to Stanford, which means she cant take any endorsement deals immediately, but perhaps the lesson of Missy Franklin will make Ledecky a free agent sooner. Franklin was a swimming star of the 2012 Games but didnt take money after it so she could swim at Cal. In Rio, she failed to even make an individual final. Ledecky might swim one year at Stanford before turning pro. The swimsuit battle for Ledecky will be the most hotly contested marketing war for a woman that the market has ever seen.4. Simone Manuel, swimmerA company landing the other Simone is hardly a consolation prize. The first African-American swimmer to win an individual gold medal (in the 50-meter freestyle) also attends Stanford, but theres a possibility, like with Ledecky, that shell quickly move to the pro ranks. Manuel already gave a fun and free post-Olympics endorsement when she returned home and plugged Shipley Do-Nuts on social media.5. Aly Raisman, gymnastCaptain of the gold medal-winning Fierce Five in 2012 and Final Five in Rio, Raisman will get deals for her strong past (she earned four individual-event medals at the two Games combined) and will have a nice speaking career if she wants. Because of her age, 22, she will likely lose out on some endorsements to younger teammates Madison Kocian and Laurie Hernandez.6. Ashton Eaton, track and fieldEaton capitalized on his first gold in the decathlon in London and was prominently featured by Nike and United leading up to and throughout the Rio Games. While the title of worlds best athlete is his again, its really the worlds fastest man (100 meters) who draws most of the marketing dollars. But, out of any U.S. Olympian, he is the most impressive in person and will get significant dollars if he chooses to go for a third gold in 2020.7. Sydney McLaughlin, track and fieldContinuing the theme of companies not being able to get what they want, McLaughlin -- who just turned 17 -- likely wont turn pro until she finishes high school next year. But with Allyson Felix closing out her career and no one else really emerging on the track the way U.S. swimmers have, McLaughlin is a good investment. In Rio, she made it to the semis in the 400-meter hurdles.8. Ryan Murphy, swimmerThere are plenty of young American female swimmers. Not so much on the mens team. Nathan Adrian is 27, and fellow medalist Anthony Ervin is 35. Ryan Lochte, after his bizarre nonrobbery scandal, isnt getting any new endorsements anytime soon, even if he comes back for 2020. That leaves us with the 21-year-old Murphy, who destroyed the competition on his way to winning gold in the 100- and 200-meter backstrokes.9. Danell Leyva, gymnastLeyva, who won the bronze in the all-around in London, took home two individual silvers in Rio. Hes 24, which means he could be back in 2020. The Cuban native is bilingual, a major plus for brands.10. Lilly King, swimmerKing was upstaged by Ledecky and Manuel, but her bold stance against her main competitor, Russian Yulia Efimova, in the 100-meter breaststroke did two things: It was reminiscent of the old Cold War sports battles, and it was one of the boldest statements an active athlete had ever made about a competitor who had tested positive for performance-enhancing drugs. Efimova tested positive in 2013 and was suspended from the sport. Kings stance and victory over Efimova, combined with her sense of nationalism, made her stand out and boosted her Twitter following tenfold in a matter of weeks. King swims at Indiana and, unlike Ledecky and Manuel, the money she might be able to earn in endorsements doesnt figure to make leaving college an absolute no-brainer.
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Adidas Aw Run Clean Black .Y. -- Marcell Dareus and the Buffalo Bills defence made life miserable for Super Bowl MVP Joe Flacco.Barnsley are in good health while Millwall have a defensive worry ahead of Sundays Sky Bet League One play-off final. The Reds return to Wembley for the second time this season, having won the Johnstones Paint Trophy in April, and caretaker boss Paul Heckingbottom has a fully-fit squad to choose from.Heckingbottom, whose side thrashed Walsall 6-1 on aggregate to reach the showdown, has picked the same side for the last five matches and is likely to keep faith again, though James Bree, George Smith (both hamstring) and Marley Watkins are available. Barnsley have already won the Johnstones Paint Trophy at Wembley this season The Johnstones Paint Trophy was massive - it brought people together at the club - but this is bigger for whats at stake, Heckingbottom said. Its not a cup final, its promotion, its the chance to perform at the next level.Millwall defender Byron Webster is the major doubt for Neil Harris after he limped off in the second leg of their tie against Bradford. Webster suffered a hamstring strain and will be given as long as possible to prove his fitness, with club captain Tony Craig or youngster Sid Nelson ready to step in at centre-half if Webster does not make it. Byron Webster is the main concern for Millwall Veteran Carlos Edwards will continue at right-back as Mahlon Romeo is still suspended.We deserve to be there and theres no doubt in the mentality of the group; we are going there to win, Harris said.Naturally there is a lot at stake and subconsciously that is always in your mind, but the players have to focus on the game and not the occasion. Weve had a real focus about us for a period of time now and that wont change this weekend. We will be ready. Neil Harris says his players are focused ahead of Sundays clash Match statsBarnsley have reached two previous play-off finals, losing in 2000 against Ipswich in the second tier but beating Swansea on penalties in League One in 2006 after a 2-2 draw.dddddddddddd.The Lions have reached two previous play-off finals, both in League One - they lost 3-2 to Scunthorpe in 2009 before defeating Swindon 1-0 a year later.Millwall have lost in three of their four visits to Wembley, most recently playing there in April 2013 in the FA Cup semi-final against Wigan, where they lost 2-0. Lee Gregory is one of Ian Holloways men to watch Gregory has scored in each of his last three games (three goals), with the last two goals assisted by strike partner Morison.Barnsley have won five of their last six contests against Millwall (L1), including the last three in a row.Winnall has scored four goals in his last three appearances for Barnsley.Ollies predictionPicking a winner here is tough. Barnsley are the most successful team this calendar year in the country while Millwall are building something special with a team that all are pulling in the same direction.Its that spirit that makes me think Neil Harris and his boys will get the job done on Sunday. They started the season slowly but grew as the year went on and are peaking at just the right time. Harris putting faith in youth Millwall chief exec Andy Ambler reflects on Neil Harriss first full season in charge The front two of Lee Gregory, whom I fancy to score first, and Steve Morison are among the best around as a duo. Theyve got one of their own in charge and a few of their own on the pitch. That makes a huge difference when youre looking for that extra bit of edge in a final. OLLIE PREDICTS: 2-1 to Millwall in 90 minutes (Sky Bet odds 7/1)BettingBarnsley are Sky Bets 13/8 favourites for the victory on Sunday, with Millwall 9/5 to win within 90 minutes while a draw and extra-time is priced at 21/10. Either side to produce a winner in additional time is a 6/1 chance while a penalty shoot-out is 15/4 with the Football League sponsor.Sam Winnall heads the first goalscorer betting at 4/1 while Lee Gregory is considered the Lions main threat at 9/2 to net first.Watch the League One play-off final on Sky Sports 1 HD from 2pm on Sunday, May 29 - or follow with our live blog on skysports.com and the Sky Sports apps. ' ' '
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