导出博客文章OZONE PARK, N.Y. -- As Connect and Divining Rod battled through the Aqueduct
stretch of Saturdays Grade 1 Cigar Mile, trainer Chad Brown wondered if the lack
of a recent race would compromise his horses chances to win.But Connect, the
3-year-old on the outside under Javier Castellano, kept on persevering and was
able to outduel Divining Rod, a 4-year-old to his inside, and win the $500,000
Cigar Mile by a short head.It was the fifth win from seven starts for Connect
and his first in a Grade 1. He hadnt run since taking the Grade 2, $1 million
Pennsylvania Derby at Parx on Sept. 24, beating Gun Runner, who had won Fridays
Grade 1 Clark Handicap at Churchill Downs.I was concerned because he hadnt had a
recent race under his belt, but I know how much heart this horse has and how
competitive he is, and he really showed a lot of heart today, Brown said. Its
very rewarding to see a horse that shows you so much promise since theyre an
unraced 2-year-old really turn out to be what you thought they could be. A
3-year-old beating olders in a race like this is a very high mark on his
résumé.The win improved Connects record to 5 for 7 and pushed his career
earnings to $1.25 million.The win also helped pad Browns résumé for a possible
Eclipse Award as top trainer as the Cigar Mile was Browns 60th stakes victory of
the year, his 41st graded stakes and his 11th Grade 1.Brown had chosen the Cigar
Mile for Connect immediately after the Pennsylvania Derby, believing the horse
would need significant time to recover from a hard race. He also felt the
one-turn mile would be more significant for Connects second career as a stallion
than would Fridays $500,000 Clark, a two-turn, 1-1/8-mile race at
Churchill.Also, the Cigar Mile didnt have a Grade 1 winner in the field, and
Connect was sent off as the 3-2 favorite in the 10-horse field.Connect settled
into fifth position down the backstretch as Anchor Down sparred on the lead with
Threefiveindia, also trained by Brown, through a quarter in 23.31 seconds and a
half-mile in 46.44. Realm and Divining Rod were in the second flight.Divining
Rod, equipped with blinkers for the first time, and Connect launched their bids
almost simultaneously, with Divining Rod three wide and Connect four wide.
Divining Rod held a brief advantage turning for home, but by the
three-sixteenths pole, the pair was on equal terms. Divining Rod had the lead
inside the sixteenth pole, but Connect kept on fighting and got his head on the
wire first.You have to ride a little bit, you have to be focused and ride
aggressive, and I tried to pass the other horse, Castellano said. He fought all
the way to the end.Connect, a son of Curlin owned by Paul Pompa Jr., covered the
mile in 1:34.34 and returned $5 as the 3-2 favorite.He ran his race. That was a
great race, exciting finish; we just couldnt get there, said Arnaud Delacour,
the trainer of Divining Rod. I thought that was a big stretch from both of them.
Connect is a great horse.Realm finished third by a neck over War Story, who was
followed by Anchor Down, Threefiveindia, Tale of Savall, Economic Model, Mylute,
and Ocean Knight.Connect is a two-time winner at 1-1/8 miles, so it is expected
that Pompa could have many suitors in terms of leasing the horse for a spot in
the $12 million Pegasus World Cup at Gulfstream Park on Jan. 28. The Pegasus is
open to 12 horses, but those 12 slots have already been sold for $1 million
apiece. However, many slot holders dont have a suitable horse.Pompa said he
already has fielded phone calls about the possibility of leasing the horse for
that race.Whatever I do Ill discuss with my trainer, Pompa said.
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consumer of spin classes and green juices while she worked on Wall Street in New
York -- that was, at least, until she looked around, saw how many people were
attending classes alongside her, and crunched a few numbers in her head. She
realized how much money was likely flowing into the boutique fitness industry
and had an idea. Now she leads coverage of health and wellness banking at Moelis
& Co.espnW talked to Kapoor about the fitness industrys quick growth and how
women are playing a crucial role in its success.This interview has been edited
for length.espnW: You were fairly green in finance when you started making big
moves in the fitness, health and wellness space. What drew you to that
industry?Aarti Kapoor: My 14-plus-hour workdays are rooted in a deep personal
passion for the category. I was an avid consumer with a laser focus on healthy
living far before it became as mainstream as it is today -- drinking green juice
before it became cool, and going to spin classes when waitlists werent even part
of the boutique fitness vernacular.I had become immune to the sting of the
$35-per-class price tag and even stomached an unlimited membership to a boutique
fitness spin studio where I went to the 7 a.m. class daily.Within the blink of
an eye, it seemed, suddenly green juice was becoming cool, classes were selling
out, more people were wearing yoga pants all day, and the notion of health and
wellness was becoming top of mind for the consumer, money flowing alongside
it.One day in spin class my eyes scanned the room to find not one empty bike
seat, and in that moment a lightbulb went off. How much money must this business
be making?! I asked myself. I did a little bit of math in my head -- bikes per
class, classes per day, days per year. It became quickly apparent that a new
economy was in formation -- the New Age economy of health and wellness.I wanted
to be the first one on Wall Street to get to it, and that was the first thing I
kicked into motion when I went into work that day.espnW: Why do you think others
had largely ignored that industry?AK: While health and wellness is top of mind
for todays consumer, this awareness is still relatively new and a product of the
last five to seven years.The Digital Age has impacted our purchasing behaviors
and what we expect from the money we spend. Equipped with more information than
ever before, we want more out of the products and services we spend on. Weve
fueled brands that offer specialization in a niche, personalization and
customization for the consumer, elevating specialized boutique brands over
traditional models that embraced a more broad-based, one-size-fits-all
approach.We are more educated about health and wellness than ever before. We now
understand not only the physical benefits of exercise and the important of
preventive measures, but weve also learned about the mental and emotional
benefits and the social and cultural benefits.Id also point to demographic
drivers. We talk so much about the impact of millennials: 85-plus million in
number, and their spending power is immense and will be the greatest of all
generations over the next decade. And they happen to embrace healthy lifestyles
as an everyday priority versus an option, and are more focused on experiences
than things.Brand identity, brand ethos, brand connection, brand experience --
brand matters to the millennial. And in a digitally dominated social landscape,
millennials seek opportunities to connect in person, fueling the group fitness
category.Its the confluence of all of these changes that have really rapidly
transformed the industry in the last several years. The fact is that this new
economy started so recently and with such small companies, that much of this
growth was happening under the radar. I was lucky enough to see it early because
I was a consumer. But Im not sure that male consumers from older generations
were in that spin class with me five years ago, so I had a bit of a leg up in
catching the trend early.espnW: What impact do women consumers specifically have
on the fitness industry?AK: Women are highly impactful consumers in the fitness
industry and will continue to be for the long term for a number of reasons.Women
control 85 percent of household purchasing decisions in the U.S. (and influence
up to 95 percent), and our sway in the economy will only increase as womens
dollar earnings continue to grow over time and the gender gap slowly but surely
closes.Women naturally spend disproportionately on what they care about most:
health, wellness, beauty and anti-aging, to name a few. I also believe cultural
shifts have had a meaningful impact on womens participation in the fitness
category -- I couldnt love more that strong is the new skinny. This new beauty
standard finally offers an alignment of personal and societal aspirations, which
we all know has been a historical struggle. Today, our most beautiful selves are
also our healthiest selves.We still have a lot of work to do, but we are
certainly moving in the right direction. This shift has naturally driven many
more women to participate in fitness and has even changed how they are working
out (for example, more participation in strength-based training, realizing yes
-- women should be lifting weights too).Finally, we all know that women love to
exercise in groups -- enjoying the benefits of a social community, the
inspiration from those around them, a greater accountability and more. Women
constitute the majority of boutique fitness participants. The takeaway is that
fitness has become a highly rewarding pursuit for women as the new standard of
beauty and a means to enjoying community and personal strength.espnW: How are
women who are actively involved in fitness defying stereotypes about women in
sports and athleticism? AK: I believe that influential women in fitness and
sports are held in greater esteem by society than ever before, largely tied to
the shifting cultural standards weve experienceed over the last few
years.dddddddddddd Todays woman has become empowered by embracing strong over
skinny, and health and wellness has become an aspirational lifestyle for many.
So when we look at top fitness personalities and athletes, we place them on a
pedestal because through our new lens, they have truly made it.Looking at
fitness specifically, for example, fitness instructors have become
micro-celebrities within their communities; they boast cult-like followings,
consumers emulate their every move, and their friends have gained bragging
rights overnight (and for decades, we might recall, being a fitness instructor
was just one of many jobs in the marketplace).In the sports world, women have
become more talented and accomplished than ever before -- and not only is
society following this growth, but society is also egging on our female athletes
to keep pushing the envelope, to keep breaking new records, to keep rising on
up.Finally, Id touch on a third category of the mainstream consumer -- the woman
who may not be a big sports or fitness personality, but who is representing a
large group of consumers who are simply embracing a healthier lifestyle the best
way that they can. It has been truly refreshing to see everyday women doing
their part in reinforcing healthier norms and daring to share their fitness
journeys with the world, and reminding women around them that after may be 20
pounds heavier than before and that can be a good thing.For professionals and
average consumers alike, there is a real female empowerment movement underway.
Its a very exciting thing.espnW: Youve said that fitness has become a new status
symbol. What do you mean by that?AK: As consumers have learned more about health
and wellness and the various benefits, living a healthy lifestyle has become
more of a priority than ever before. On top of that, we have seen major cultural
shifts with a new standard of beauty holding strength and fitness in the highest
esteem. So women are motivated to pursue their fitness goals and be their best
self by being their healthiest self.Consumer preferences and purchasing habits
have shifted to favor brands that offer specialization in a niche category and
offer true brand engagement and experiences -- thereby giving rise to the
category of boutique fitness. Highly branded and specialized offerings across
wellness categories have been priced at a premium to traditional brands -- $35
per class, $10 per green juice, $100-plus yoga pants, the list goes on.Simply
put, many consumers pursuing a healthier lifestyle are enjoying the side order
of high social status that comes with it.espnW: Much of the movement around
womens health seems to be rooted in brands that could be considered
prohibitively expensive for many. How do we expand this space to cater to
broader socioeconomic levels?AK: The accessibility of health and wellness is an
incredibly important question. From a social perspective, we obviously want all
of society to be able to embrace healthier habits regardless of purchasing
power. Now equipped with more knowledge about preventive measures, we all
deserve the opportunity enjoy better quality lives, for longer.We would also
have a healthier economy bolstered by a more productive workforce with hundreds
of billions of dollars in savings from lower obesity and related disease.Most of
the wellness brands we read about tend to be on the high end of the pricing
spectrum in urban hubs such as New York City or Los Angeles, where population
density and purchasing power are high. The question is, can these concepts scale
to various other geographies and still be successful? Many of these businesses
have robust margins, translating into an ability to lower price while still
having a lucrative business model. But the fact is, boutique fitness and green
juice may be out of the question for most of the country.Thankfully, a new
economy has begun to emerge on the other end of the pricing spectrum as well
with new budget-friendly wellness offerings in the marketplace. Planet Fitness
is a great example, with accessibility as a key tenet. Additionally, were seeing
the growth of fitness media -- streaming fitness classes bringing the boutique
fitness experience into the home -- at a similar accessible price point. Food,
beverage and personal care are moving in the same direction, which is great.
That said, we still have a lot of work to do, and the onus will fall on multiple
constituents in our system to get where we really want to be.espnW: What do you
say to those who might dismiss the rise of the fitness industry as a passing
trend?AK: Its a great question -- the rapid surge in fitness and
all-things-healthy has certainly gotten many people wondering if theres a bubble
that might burst in the near future. I believe that while certain brands may
come and go, and certain products or services may ebb and flow as consumer
preferences change, the broader focus on healthy living -- and fitness in
particular -- is certainly here to stay long term.Physically, the benefits today
are feeling stronger, more energetic and living healthier day-to-day lives, and
for the future, we reduce our risk of disease and can stay active for longer.
Mentally, we can manage stress better, enjoy greater clarity of thought and be
more productive in the workplace. Emotionally, we can feel more confident and
more positive about ourselves. Socially, boutique fitness offerings have made
fitness a highly social endeavor creating strong, tight-knit communities that
transcend the studio and become a part of our broader lives.Fitness has become
so much more than an hour in our day -- its a meaningful pillar in various
aspects of our lives supported by several long-term megatrends. Some of the
workout programs we try or brands we connect with may come and go -- but our
investment in ourselves is here to stay.
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