Ans: Sponsored Stories are social ads that achieve greater visibility of your ads. This encourages more interaction with your content. Sponsored Stories appear in highly visible positions on Connexion.zone. They differ from Community Ads. Including Sponsored Stories in a Community Ad campaign will amplify the actions your target audience takes.

Ans: Different Ad Packages enable users to create Sponsored Stories for different content types. Determine your goals and target market, then choose the right package to advertise your content effectively.

Ans: Follow these six quick steps to create Sponsored Stories:

• 1. Choose the best Ad Package for your requirements.
• 2. Choose the content that you want to use to create Sponsored Stories.
• 3. Target your Sponsored Stories by defining your audience.
• 4. Schedule the Story to go live at the best time to reach that target market.
• 5. Review your Sponsored Stories to check that the grammar and spelling is correct, and the design looks good.
• 6. Make payment for your Sponsored Stories (if required).

Tip: Including Sponsored Stories with your Community Ad campaign will amplify engagement from your target audience.

Ans: First, ensure that you have selected the right Ad Package for your Sponsored Stories. The Package should allow advertising for your desired content type. Secondly, ensure that you have created the type of content that you have chosen.

Ans: Sponsored Stories are displayed to users if any of their connexions have interacted with the content, if the user has not already “Rated” your content. Once a user “Rates” the content, his/her connexions will be able to view the Sponsored Stories. This ensures the viral distribution of the content, exponentially increasing its reach..

Ans: Sponsored Stories appear organically as a result of user actions on your content. The number of impressions you receive depends on the number of stories about your content, and the number of “Rates” they receive. We recommend using a combination of Community Ads and Sponsored Stories to promote your content. Ensure the content is engaging and includes a call to action.