MASON, Ohio -- Top-seeded Serena Williams kept her poise during the toughest moments at the Western & Southern Open and pulled through a tough opening match as well.
[b]Cecil Cooper Brewers Jersey[/b] . She rallied from behind in both tiebreakers to beat Samantha Stosur 7-6 (7), 7-6 (7) in an hour and 54 minutes. She found it useful to get pushed so hard in her first match. "Its good when you play a lot of close matches and you come out on top -- Im defeated, Im down and I come back and win," she said. "Thats very good." Stosur got ahead 4-0 in the first tiebreaker before Williams rallied. Stosur had two set points in the second tiebreaker, but hit a shot into the net and another one long to even it. Williams won it when Stosur dumped another shot into the net. "Against player like that you think, Oh, there is a chance there," Stosur said. "More often than not they come up with the goods to shut you down." Asked how she pulled it out, Williams said, "I really dont know. She was up in both of the breakers. It was just a great match, really." By contrast, Andy Murray needed little more than an hour to get through his opening match. He faced only three break points -- and fought all of them off -- during a 6-3, 6-3 win over Joao Sousa. Murray is still trying to get back into form from back surgery last September. He also made a break with coach Ivan Lendl in March that was a big adjustment. "Its been a tough year," Murray said. "There have been a few things happen. Obviously coming back from surgery is hard. To me now, that isnt in any way an excuse. Now I have had enough time to get over it. Obviously with Ivan, that was also tough." No. 4 Tomas Berdych converted only one break point while losing to Yen-Hsun Lu 3-6, 6-3, 6-4. John Isner, who reached the finals in Cincinnati last year before losing to Rafael Nadal, moved on with a solid 6-3, 7-6 (1) victory over Marinko Matosevic. "I played so unbelievably well here last year," Isner said. "Im off to a very good start this year. I love this tournament. I feel very comfortable here." There was an upset in the womens draw. Third-seeded Petra Kvitova had trouble with her serve and lost to Elina Svitolina 6-2, 7-6 (2). Kvitova had nine double-faults and made just 52 per cent of her first serves. "Im disappointed how I played today, for sure," she said. "From the beginning, I didnt feel very comfortable out there."
[b]Chris Capuano Jersey[/b] . In this weeks Leaf Report podcast, James Mirtle and Jonas Siegel debate whether Toronto can continue their shootout dominance and discuss what Dave Nonis game plan should be heading into the trade deadline.
[b]Adrian Houser Jersey[/b] .com) - The Toronto Raptors are paying Rudy Gay a visit on Wednesday night when they head into the Sleep Train Arena to take on the Sacramento Kings.NEW YORK, N.Y. - Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.Using stars is a surefire way to grab attention during advertisings most competitive night, when a crowded field of 40-plus marketers vie for the attention of the more than 110 million viewers expected to tune in to the Super Bowl on Sunday.Advertisers use celebrities to help insure the success of their creative investment, said Devra Prywes, vice-president of marketing for research firm Unruly.But it doesnt always work. In order for an ad to go viral, it needs to connect emotionally or give the audience multiple reasons to share, Prywes said.A celebrity cant save an ad that doesnt do those things, but the right celebrity can help amplify it, he said.This year, advertisers are choosing quirkier celebrities and poking fun at bigger names. For instance, Katie Couric and Bryant Gumbel make fun of their inability to understand the Internet in 1994 in a BMW ad. And character actors Steve Buscemi and Danny Trejo star in a Snickers spot.Heres a look how brands are using celebrities in this years Super Bowl ads.Snickers The Brady BunchIn keeping with its 5-year-old Youre Not You When Youre Hungry, campaign that shows hungry people resembling humorous celebrities, Snickers 30-second ad recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets hit in the nose with a football. Florence Henderson and action movie Machete star Danny Trejo also make appearances.Online:
https://www.youtube.com/watch?v=rqbomTIWCZ8BMW Newfangled IdeaIn order to promote its new all-electric BMW i3 in a 60-second spot, BMW enlisted former Today show hosts Couric and Gumbel to recreate a 1994 on-air conversation when they tried to figure out what the @ symbol in an email address meant.
[b]Devin Williams Brewers Jersey[/b]. Alison, Couric says to an off camera producer in the 1994 clip, can you explain what Internet is? The ad flashes forward to today, when the duo are in a BMWs i3 similarly confused. Big ideas take a little getting used to, copy states.Online:
https://www.youtube.com/watch?v=U1jwWwJ-MxcSquarespace Dreaming With JeffThe website publisher isnt releasing its full 30-second spot until game time but a teaser ad shows a bearded The Big Lebowski actor Jeff Bridges recording relaxing sounds for an album called Jeff Bridges Sleeping Tapes. The company plans to sell the resulting tapes in cassette-tape and vinyl form and the tracks are free to stream online. Squarespace CEO Anthony Casalena said the idea is that any idea can be presented via a Squarespace platform.Online: dreamingwithjeff.comT-Mobile #KimsDataStashT-Mobile hired Kim Kardashian for a 30-second spoof on public service announcements. It pokes fun at Kardashians constant online presence. She makes a plea to save peoples unused data taken back by wireless carriers. She laments that the data could have been used to see Kardashians makeup, vacations and outfits. Please help save the data, she pleads. The ad promotes T-Mobiles service that lets users keep their unused data for a year.Online:
https://www.youtube.com/watch?v=ZTwzsV3I3OQKia The Perfect GetawayKias ad spoofs Pierce Brosnans action-movie persona. In the ad, an agent describes a perfect part for Brosnan, who once played James Bond. Brosnan keeps expecting evil villains or explosions, but instead the agent describes a Kia ad in which Brosnan drives to a snowy cabin in a 2016 Sorento. The tagline is The perfect getaway vehicle.
https://www.youtube.com/watch?v=XJ-mwaDODt8 ' ' '
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