导出博客文章Less than 24 hours after the close of the Rio Olympics, Ryan Lochte took a major 
financial hit Monday for a drunken incident he initially tried to pass off as an 
armed robbery.In quick succession, four sponsors announced they were dumping the 
swimmer, who has since apologized and conceded that he embellished what happened 
during a now-infamous stop at a Rio gas station.Swimsuit company Speedo USA, 
clothing giant Ralph Lauren and skin-care firm Syneron-Candela issued statements 
less than three hours apart, all with the same message: Lochte is out. Before 
the day was done, Japanese mattress maker airweave followed suit, essentially 
wiping out Lochtes income away from the pool.In addition, Speedo USA said 
$50,000 that wouldve gone to the 12-time Olympic medalist was being donated to 
Save The Children to benefit needy youngsters in Brazil.While we have enjoyed a 
winning relationship with Ryan for over a decade and he has been an important 
member of the Speedo team, we cannot condone behavior that is counter to the 
values this brand has long stood for, the prominent swimsuit company said. We 
appreciate his many achievements and hope he moves forward and learns from this 
experience.Ralph Lauren, which provided the Polo-branded attire worn by the U.S. 
team at the opening and closing ceremonies, said it would not be renewing the 
contract that provided Lochte with financial support leading up to Rio. The 
statement from airweave said it had a similar arrangement with the swimmer. Both 
stressed they would continue their support of the U.S. Olympic and Paralympic 
teams.Syneron-Candela offers a line of skin-treatment products that deal with 
issues such as wrinkle reduction.We hold our employees to high standards, and we 
expect the same of our business partners, the company said.Lochte issued a 
statement through his public relations firm thanking Speedo USA for its long 
support. He did not immediately address the other companies dropping their 
endorsements.I respect Speedos decision and am grateful for the opportunities 
that our partnership has afforded me over the years, Lochte said.Initially, 
Lochte said he and three teammates -- Jack Conger, Gunnar Bentz and Jimmy Feigen 
-- were robbed after their taxi was pulled over by armed men posing as police 
just hours after the swimming competition ended in Rio de Janeiro.That version 
quickly unraveled when police said the swimmers, who had attended a late-night 
party, never reported the incident to authorities and there was scant evidence 
of a robbery. Video surveillance emerged showing the athletes getting into a 
confrontation with armed security guards over alleged vandalism at the gas 
station when their taxi pulled over to let them use the restroom.While there 
have been conflicting versions over whether the guards pulled their weapons on 
the swimmers, Lochte has since acknowledged he was highly intoxicated and that 
his behavior led to the confrontation, which resulted in the swimmers paying 
some $50 in U.S. and Brazilian currency before they were allowed to leave. The 
incident caused a furor in Rio, where street crime was a major issue heading 
into the games.Paul Swangard, managing director of the Warsaw Sports Marketing 
Center at the University of Oregon, said he wasnt surprised by the decision 
since most of Lochtes marketing value was tied to campaigns prior to the 
Olympics.I would think it was an easy decision to cut ties now, Swangard said. 
For someone like Lochte, hes really destroyed almost all of his short-term 
marketability. Brands can easily seek out other athletes for the next Olympic 
cycle.The financial costs of losing Speedo and Ralph Lauren are likely to be 
only the first sanctions that await Lochte, whose antics tarnished a powerful 
showing by the American team and dominating news away from the stadiums and 
arenas in the final days of the Rio Games.Both the U.S. Olympic Committee and 
USA Swimming have indicated that Lochte will be punished, perhaps endangering 
the 32-year-olds hopes of competing in a fifth Olympics at Tokyo in 2020. He 
could also face criminal charges in Brazil, where the other swimmers were 
initially barred from leaving the country until they were interviewed by 
authorities.Feigen wound up donating just under $11,000 to a Brazilian nonprofit 
sports organization to settle any potential legal action. Bentz issued a 
statement saying Lochte tore a sign off a wall at the gas station and got into a 
heated exchange with the security officers, though Bentz denied the swimmers did 
any damage to a locked bathroom as authorities alleged.In the last of three 
interviews with NBC that included ever-changing accounts of the incident, Lochte 
apologized and acknowledged he over-exaggerated the story. He made a similar mea 
culpa to Brazils main broadcaster, Globo.Long one of the most popular U.S. 
athletes, the laid-back swimmer is known for his trademark saying Jeah! and such 
antics as wearing diamond grillz on the medal stand and dying his hair a silvery 
color before the Rio Games. Lochte also starred in a short-lived reality 
television show after the 2012 Olympics.For these games, he qualified in only 
one individual event, finishing fifth in the 200-meter individual medley, far 
behind longtime rival Michael Phelps. Lochte did help Phelps and the Americans 
win gold in the 4x200 freestyle relay.---AP business writers Mae Anderson and 
Candice Choi in New York and editor Amy Finkelstein in Chicago contributed to 
this report.---Follow Paul Newberry on Twitter at 
www.twitter.com/pnewberry1963 
. His work can be found at 
http://bigstory.ap.org/content/paul-newberry . 
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seventh-rounder Marek Langhamer. 
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Baratas . Calgary scored on the first shift, and Michael Cammalleri scored 
twice as the Flames cruised to a 5-2 win over the Washington Capitals on 
Saturday. Monday, Randy Scott and Doug Kezirian are in for Ryen Russillo and 
Danny Kanell. They will welcome Grizzlies PG Mike Conley (1:30 p.m. ET), ESPN 
Eagles reporter Tim McManus (2:15), ESPN CFB analyst Trevor Matich (2:30) and 
ESPN NFL Insider Field Yates (3:00).Todays main topics:? Rapinoe protests Anthem 
in support of Kaepernick? Wentz to start for EaglesText us at 73776 
(msg&data rates may apply) or tweet us at 
twitter.ddddddddddddcom/RussilloShow -- well be with you from 1 p.m. to 4 p.m. 
ET on ESPN Radio and ESPNRadio.com. ' ' '