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  • February 28, 2019
    导出博客文章Less than 24 hours after the close of the Rio Olympics, Ryan Lochte took a major
    financial hit Monday for a drunken incident he initially tried to pass off as an
    armed robbery.In quick succession, four sponsors announced they were dumping the
    swimmer, who has since apologized and conceded that he embellished what happened
    during a now-infamous stop at a Rio gas station.Swimsuit company Speedo USA,
    clothing giant Ralph Lauren and skin-care firm Syneron-Candela issued statements
    less than three hours apart, all with the same message: Lochte is out. Before
    the day was done, Japanese mattress maker airweave followed suit, essentially
    wiping out Lochtes income away from the pool.In addition, Speedo USA said
    $50,000 that wouldve gone to the 12-time Olympic medalist was being donated to
    Save The Children to benefit needy youngsters in Brazil.While we have enjoyed a
    winning relationship with Ryan for over a decade and he has been an important
    member of the Speedo team, we cannot condone behavior that is counter to the
    values this brand has long stood for, the prominent swimsuit company said. We
    appreciate his many achievements and hope he moves forward and learns from this
    experience.Ralph Lauren, which provided the Polo-branded attire worn by the U.S.
    team at the opening and closing ceremonies, said it would not be renewing the
    contract that provided Lochte with financial support leading up to Rio. The
    statement from airweave said it had a similar arrangement with the swimmer. Both
    stressed they would continue their support of the U.S. Olympic and Paralympic
    teams.Syneron-Candela offers a line of skin-treatment products that deal with
    issues such as wrinkle reduction.We hold our employees to high standards, and we
    expect the same of our business partners, the company said.Lochte issued a
    statement through his public relations firm thanking Speedo USA for its long
    support. He did not immediately address the other companies dropping their
    endorsements.I respect Speedos decision and am grateful for the opportunities
    that our partnership has afforded me over the years, Lochte said.Initially,
    Lochte said he and three teammates -- Jack Conger, Gunnar Bentz and Jimmy Feigen
    -- were robbed after their taxi was pulled over by armed men posing as police
    just hours after the swimming competition ended in Rio de Janeiro.That version
    quickly unraveled when police said the swimmers, who had attended a late-night
    party, never reported the incident to authorities and there was scant evidence
    of a robbery. Video surveillance emerged showing the athletes getting into a
    confrontation with armed security guards over alleged vandalism at the gas
    station when their taxi pulled over to let them use the restroom.While there
    have been conflicting versions over whether the guards pulled their weapons on
    the swimmers, Lochte has since acknowledged he was highly intoxicated and that
    his behavior led to the confrontation, which resulted in the swimmers paying
    some $50 in U.S. and Brazilian currency before they were allowed to leave. The
    incident caused a furor in Rio, where street crime was a major issue heading
    into the games.Paul Swangard, managing director of the Warsaw Sports Marketing
    Center at the University of Oregon, said he wasnt surprised by the decision
    since most of Lochtes marketing value was tied to campaigns prior to the
    Olympics.I would think it was an easy decision to cut ties now, Swangard said.
    For someone like Lochte, hes really destroyed almost all of his short-term
    marketability. Brands can easily seek out other athletes for the next Olympic
    cycle.The financial costs of losing Speedo and Ralph Lauren are likely to be
    only the first sanctions that await Lochte, whose antics tarnished a powerful
    showing by the American team and dominating news away from the stadiums and
    arenas in the final days of the Rio Games.Both the U.S. Olympic Committee and
    USA Swimming have indicated that Lochte will be punished, perhaps endangering
    the 32-year-olds hopes of competing in a fifth Olympics at Tokyo in 2020. He
    could also face criminal charges in Brazil, where the other swimmers were
    initially barred from leaving the country until they were interviewed by
    authorities.Feigen wound up donating just under $11,000 to a Brazilian nonprofit
    sports organization to settle any potential legal action. Bentz issued a
    statement saying Lochte tore a sign off a wall at the gas station and got into a
    heated exchange with the security officers, though Bentz denied the swimmers did
    any damage to a locked bathroom as authorities alleged.In the last of three
    interviews with NBC that included ever-changing accounts of the incident, Lochte
    apologized and acknowledged he over-exaggerated the story. He made a similar mea
    culpa to Brazils main broadcaster, Globo.Long one of the most popular U.S.
    athletes, the laid-back swimmer is known for his trademark saying Jeah! and such
    antics as wearing diamond grillz on the medal stand and dying his hair a silvery
    color before the Rio Games. Lochte also starred in a short-lived reality
    television show after the 2012 Olympics.For these games, he qualified in only
    one individual event, finishing fifth in the 200-meter individual medley, far
    behind longtime rival Michael Phelps. Lochte did help Phelps and the Americans
    win gold in the 4x200 freestyle relay.---AP business writers Mae Anderson and
    Candice Choi in New York and editor Amy Finkelstein in Chicago contributed to
    this report.---Follow Paul Newberry on Twitter at www.twitter.com/pnewberry1963
    . His work can be found at http://bigstory.ap.org/content/paul-newberry .
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    . Calgary scored on the first shift, and Michael Cammalleri scored
    twice as the Flames cruised to a 5-2 win over the Washington Capitals on
    Saturday. Monday, Randy Scott and Doug Kezirian are in for Ryen Russillo and
    Danny Kanell. They will welcome Grizzlies PG Mike Conley (1:30 p.m. ET), ESPN
    Eagles reporter Tim McManus (2:15), ESPN CFB analyst Trevor Matich (2:30) and
    ESPN NFL Insider Field Yates (3:00).Todays main topics:? Rapinoe protests Anthem
    in support of Kaepernick? Wentz to start for EaglesText us at 73776
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    twitter.ddddddddddddcom/RussilloShow -- well be with you from 1 p.m. to 4 p.m.
    ET on ESPN Radio and ESPNRadio.com. ' ' '