Writing Business Articles is one of the most essential to marketing tools available in the digital space. Business Articles is a marketing channel that helps businesses increase visibility online, brand awareness, build subscribers, and support business growth.
Search engine optimization (SEO) is crucial for success when submitting articles for business. Every brand wants to own the first page of Google for their industry, but only a few can. Fortunately with connexion.zone Articles, this is automatically taken care of.
Pro Tip: You can share your connexion.zone article across all social media platforms to increase its visibility.
A great business Article doesn't sell. Instead, it shows customers why they should do business with you and not your competitors.
Here are 20 types of business Articles that can draw new visitors and help build customer relationships:
Customer success story. When you receive a great testimonial from a customer, ask for permission to turn it into a Article. Use the Article to solicit more customer stories.
Disagree with a popular opinion. Get traffic by stirring up controversy and taking a contrary position.
Piggy-back on the news. How are current events affecting your customers? Check on Google Trends for keywords related to your business or industry to find relevant news items to discuss.
Compile a link roundup. Find several interesting opinions on a topic and pull them together into a single Article.
Answer the questions everyone is asking. An FAQ Article shows you're Busines is responsive and saves customers time.
Pose your own question. What would you really like to know about your customers? Asked correctly, your readers will create the content.
Talk about trends in your industry. You convey authority when you tell how things are evolving in your industry vertical.
Review a product or service. This shouldn't be one of your own products or services or a direct competitor's offering, but rather a related item your customers might want to learn about. (eg. Review Lawnmowers if you're selling grass seeds).
Comparison test. This is a great way to stand out against big competitors. Provide value by comparing two or more related products or services.
Explain how you do it. Do you have a special way you make your product or possibly how handle returns or welcome new customers? Describe your process.
Staff profiles. Give a human face to your company by introducing new or seasoned employees.
Show your charity work. If your business gives back to the community, create a Article showing a video or photos you and your staff at the community event.
Create a regular feature. Do a "customer of the week" spotlight or create a monthly collection of the best online articles that match your customers' interests.
Write a series. If you'd like to teach customers something complicated, break the topic into several parts. Series are an effective way to turn casual readers into subscribers or followers.
Create an award. Giving a "best of" honor is guaranteed to get attention. Readers will want to check out who won, and all the finalists will likely share the news in social media.
Reveal industry secrets or expose lies. When you promise to tell people what others won't, it's sure to be a hit and position our brand as thought leader.
Share a highlight. What were the big milestones in your company's history? Tell potential customers about an important moment and how it changed your business.
Informational, how-to. Is there more than one way to use your product or service? Describe one of the less common uses in a how-to post.
Tips and tricks. This is great if you don't have time for a step-by-step how-to post? Give readers a few random suggestions for how to get more out of your product.
Resource list. Spotlight your vendors, companies you partner with, or a list of good books/Links related to your business, professional service or product.
The key to successful business Articles is variety - so mix it up with different types of posts.