Digital marketing is the act of promoting and selling products/services by leveraging online marketing tactics such as social media marketing, search engine marketing, and email marketing.

It’s how today’s businesses are getting their message in front of their best prospects and customers. Potential customers are online - on various social media sites, staying
updated on news sites and blogs, and searching online when they have a need.

Digital marketing puts companies, products/services or even events in those channels, so that prospects can be exposed to the company, learn more products or services, and even ask questions to learn more about the company and its products or services.