connexion.zone Getting Started with Social Selling

Article Information

  • Posted By : Admin Admin
  • Posted On : May 23, 2018
  • Views : 804
  • Average User Rating :
  • Category : Marketing & Media
  • Description : Getting Started with Social Selling

Overview

  • More than half the world’s population uses social media platforms on a daily basis - are you making the most of it?


    Digital disruption has forever changed the sales and marketing landscape. Instead of waiting to be told about a company’s products and services, buyers are turning to social media to research vendors and make buying decisions.

    In this new environment, it’s more crucial than ever for sales and marketing to align and create a united social media strategy to reach prospective customers. Organisations that have embraced social selling are able to influence buyers throughout their buying journey, provide them more value and ultimately drive sales success.

    By joining connexion.zone you will find an environment to help you to:

    • Adopt a social selling approach to allow sales, marketing, and customers to benefit
    • Provide ways marketing and sales can align their social selling efforts to connect with more people, boost brand recognition and drive sales

    What is Social Selling?

    Social selling is the art of developing meaningful relationships with prospects to generate sales.
    It’s based on the fact that customers are more likely to purchase from the seller they have an established relationship with. This makes a lot of sense if you reside in your customers’ heads rent-free, you’ll be the first name to pop when they need the products you sell.

    The Covid pandemic has accelerated the way in that most social selling takes place online. Social media platforms give users the opportunity to socially sell the inbound way (by concentrating their social media efforts on studying the behaviour of customers, observing them as they research products and services, and becoming a true guide for them). The main aim is to lead prospects toward the making of a purchasing decision.

    Why Sell Socially?

    Social selling has a lot of benefits, both direct and indirect:

    • It boosts sales. Sellers engaged in social selling are closing a minimum of 5 deals per month purely by being active on social media.
    • It makes hitting sales quotas easier. Sellers are 51% more likely to reach their sales quota (this is probably higher, since the start of Covid).
    • It gives a competitive advantage. The majority of salespeople who practice social selling are making higher sales than their peers who do not.
    • It strengthens your bond with clients. B2B sellers claim that social selling made it possible for them to build stronger bonds with their clients.
    • It is much more effective than cold-calling. Your sales force will be more willing to use social media than phone to contact prospects, due to the higher positive response rate.
    • It gives you better control over your brand’s reputation. Not only can you show how much you care about your customers’ experience by responding promptly to any request or complaints they make online, but you can also use SEO to push down the negative stuff.
    • It’s not too costly and works well for all companies, regardless of their size or nature.

    Get started with social selling - your customers are already practicing social buying and your competitors are already selling socially.